About the role
At Affirm, we exist for the moments that matter—giving people a clear, predictable way to pay over time, with no hidden fees, no surprises, and no tradeoffs on what matters most.
Affirm is reinventing credit to make it more honest and transparent, giving consumers flexible ways to pay without hidden fees or compounding interest. After building a market-leading BNPL network with 30M+ customers, $50B+ GMV and 500k merchants, we’re entering our next ambitious chapter: transforming DTC shopping. At the center of this vision is the Affirm Marketplace, a rapidly scaling, high-leverage platform that connects consumers with merchants in a dynamic, two-sided ecosystem.
About the Team
The Risk & Analytics team makes crucial decisions that direct Affirm’s business strategy. Our team designs and runs experiments to decide which product features to launch and which marketing campaigns to fund. We analyze performance not just to report on it, but to determine where to invest resources for maximum impact through building tools and analytical frameworks. We take ownership of the entire analytical lifecycle, from initial question to final business decision, ensuring Affirm grows efficiently and intelligently. After building a market-leading BNPL network, we’re entering our next ambitious chapter: transforming DTC shopping. At the center of this vision is the Affirm Marketplace, a rapidly scaling, high-leverage platform that connects consumers with merchants in a dynamic, two-sided ecosystem.
We’re looking for a Marketplace Analytics Lead to help architect and optimize the economic engine of our marketplace, balancing supply, demand, pricing, and user experience to drive sustainable growth. This is a high-impact IC role at the intersection of product, growth, and marketplace strategy.
What You’ll Do
- Own marketplace monetization and economics, balancing merchant supply, consumer demand, and pricing to drive engagement, conversion, and profitability
- Monitor marketplace performance and adjust strategies based on engagement, relevance, merchant outcomes, LTV, and overall health
- Build and maintain dashboards and reporting to track key Marketplace KPIs and enable data-driven decisions
- Partner with Sales, Client Success, and Marketing to grow marketplace partners and increase merchant value
- Collaborate with Product and Engineering to improve the effectiveness, competitiveness, and relevance of Marketplace inventory and offers
- Analyze supply-side dynamics, including incentives, pricing, and placement, to understand elasticity and drive incremental GMV
- Lead analyses and experiments to test and refine new placements and optimize marketplace performance